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书店“打卡?#20445;?#21035;忘享受书香远离喧嚣

  6月22日,市新华书店荆门书城开始试营业。装修中规中矩、灯光略显暗淡的模样已经成为过去,全新升级后的新华书店,成为集图书、文创、休闲和生活美学为一体的复合型文化综合体。在这里,有以书为纽带的创意市集,有精彩的互动体验,有适合亲子阅读的场地,还有甜品茶饮提供,等等。走进书城,文艺浪漫的气息扑面而来,朋友圈里的小伙伴即使只看宣传推广图文,也期待着去现场,期待着这里成为文化阅读“打卡”新地标。

  从在实体书店买书,到通过互联网买书;从逐页翻过纸质书阅读,到手捧?#21482;?#21644;各种电子阅读器阅读。互联网的发展、信息技术的变革,给人们的生活带来了巨大的变化,人们的阅读习惯也发生了改变。现在,就连年过七旬的老人,也能熟练使用一方小小的屏幕来满足自己的阅读需求。实体书店,无疑受到了来自互联网的巨大冲击。

  将单一维度上的图书售卖,转变为图书销售与文化、生活、美学、创意相结合的多维度模式,是实体书店应对互联网挑战、积极求新求变的有益尝试。时尚有趣的装潢、别出心裁的陈?#23567;?#19968;应俱全的茶点饮品……这些也是外地各路“网红”书店的标配。有网友吐槽:前?#25913;?#36824;在揪心实体书店被电商平台挤?#19994;?ldquo;命悬一线”,转眼间,情形就来了个大反转,书店竟然要因为人太多而限流。比如今年年初在重庆开业的钟书阁,刚开业就面临人满为患的?#38480;巍?#19981;过,去“打卡”的大多数人其实是慕名而去参观、拍照,并没有购书。

  如果为“打卡”而去,品尝一些茶点、翻几页书聊个天,拍个照发个朋友圈,只相当于换了个有书的地方玩?#21482;?#32780;已。换个角度来看,有着新面貌的书店之所?#38405;?#25104;为“打卡”地标,无疑也是其击中了人们渴望阅读的内心。能吸引平时不怎么读书的人走进书店,即使只是拍个照、触摸书籍,也是在增加书店与书籍在他们心中的存在?#23567;?#22914;果旁听了一场读书沙龙,说不定?#25237;阅?#26412;书产生浓厚的兴趣。所以,“打卡”的过客也可能从“打卡”开始,从此开启一段越来越爱阅读的人生。

  新装亮相的书城,无疑有着引人注目的高颜值。但对真正常买书、看书的消费者来说,新华书店销售图书的价格和电商平台比起来的确毫无优势。高颜值给人们带来的新鲜感总有归于平淡的一天,当这种新鲜感消失以后,“打卡”圣地会不会落入网红经济般速生速朽的魔咒?对书店而言,需要通过别致的文化空间、多样的运作模式来激发人们投身阅读的欲望。用更好的阅读体验,把“打卡”的人气转变为阅读的人气,满足人们的精神文化需求。而慕名而来的“打卡”人,也别忘了真正沉下心来屏蔽喧嚣、享受书香,这样才能让这座城市里美好的文化新地标,成为心目中珍视的文化高地。(周围)

责任编辑:李旭萍
关键词: 书店 喧嚣 体验
  • 微笑
  • 流汗
  • 难过
  • 羡慕
  • 愤怒
  • 流泪
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