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传统与新潮并存的年味

  一年又一年,春节是全民齐欢的节日,也是全民消费欲望集体高涨的时期,更是全民开启剁手模式的黄金季。随着居民人均可支配收入的增长、新零售模式的逐步成熟、年轻消费群体的崛起、个性化?#20998;?#21270;消费新观念的形成,新消费时代下的春节,呈现出了传统与新潮并存的新气象。

  传统消费红红火火

  说到春节,购买年货是每家必备项目,正所谓,“衣锦还乡不如年货满筐”。年货,寄托着对亲人的深切挂念,也是彼此对新年的殷切期盼。年货,是人们过春节的重要符号。为保证节日期间商品供应,我市东方百货、中商百货、金城大厦、万达广场等各大商家精心组织了货源,有礼?#23567;?#31958;果、水果、酒水、蔬菜、鲜肉,还有对联、灯笼等,采购的人挤满了商场。

  “瓜子、花生、糖果是过年必备的零食,孩子喜欢,摆在家里也喜庆。”正在挑选糖果的市民刘女士说。超市内,?#23548;?#30340;采购人群?#25237;?#28385;商品的购物车,让人感受到了荆城市民生活的富裕,同时也体会到浓浓的年味。

  一年只一次团圆饭、年夜饭,这顿饭通常是家中最重要的一顿饭。很多荆城市民为了方便,年夜饭都选择在酒楼饭店里?#35029;?#20063;因此各大饭店出现了年夜饭一桌难求的现象。

  记者在走访中了解到,春节前两个月我市很多酒店就已经开始接受顾客预订年夜饭了,春节前一周,部分酒店只剩大堂座位可订。“今年武汉的表妹回荆和我们一起团年,我想着人多在家里忙不过来,就嘱?#35272;?#20844;到酒店订一桌年夜饭,没想到老公预订了几天才勉强在掇刀的一个酒店订到了大堂的座位。现在市民的观念都变了,年夜饭预订太火爆了,明年得早点订。”市民王女士介绍。

  据市商务局监测数据显?#33606;?#38500;夕至正月初六,东方百货、金城大厦、中商百货、星球商业?#34892;摹?#20013;百仓储和荆门宾馆实现销售额4050万元。

  新兴消费看点纷呈

  随着互联网技术的发展,网上购物给人们生活带来了极大便利。春节假期,各大电商平台坚持春节不打烊,让消费者在节日期间也能享受到便捷的网购服务。京东大数据显?#33606;?#26149;节期间销售额同比增长42.74%左右,智能手机、中高端家电、家居产品、时尚服饰等商品热销。天猫数据显?#33606;?#32593;购半成品年夜?#25346;?#32463;成为江浙沪包?#26159;?0后年轻消费者的新选择,天猫半成品菜同比增长1683%。

  休?#26032;?#28216;、观影观展等体验式消费越来越受欢迎。我市春节假日旅游市场红红火火,截至2月10日,全市春节小长假?#27493;?#24453;游客95.79万人次。世界文化遗产明显陵大年三十、正月初一免费对游客开放,两天接待游客近6万人次。象山风景区龙泉公园正月初一接待游客2.8万人次。昕泰休闲采摘园、丁?#39029;?#33609;莓采摘园及城郊周边草莓采摘园纷纷开园,春节前三天平均每天销售额达到3000元。除了本市内短?#23621;危?#20170;年不少市民选择出境旅游感受过年之乐。市民黄鹏一家春节期间去了悉尼、布里斯班、凯恩斯等城市,利用假期全家人一起感受了异国他乡的魅力。

  如今,过年看电影,已成为很多市民春节的“必选项目”。春节假期,全国有超过1.1亿人次到电影院观影,全国电影票房超过50亿元,荆城各大电影院也是火爆异常,叫座电影《流浪地球》更是成为多数荆城市民春节期间茶余?#36141;?#30340;热门谈资。

  智能家电受到消费者青睐。随着消费者对?#20998;?#20135;品的追求、亚健康群体的?#27426;?#22686;加以及健康意识的普及,智能化家电逐渐走入寻常百姓家。今年春节各大卖场的智能高清电视机、扫地机器人、洗碗机、洗干一体机等家电成为众多荆城市民的购物之选。(记者 袁敏)

责任编辑:李旭萍
关键?#21097;?/strong> 传统 年味 消费
  • 微笑
  • 流汗
  • 难过
  • 羡慕
  • 愤怒
  • 流泪
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