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傳統與新潮并存的年味

  一年又一年,春節是全民齊歡的節日,也是全民消費欲望集體高漲的時期,更是全民開啟剁手模式的黃金季。隨著居民人均可支配收入的增長、新零售模式的逐步成熟、年輕消費群體的崛起、個性化品質化消費新觀念的形成,新消費時代下的春節,呈現出了傳統與新潮并存的新氣象。

  傳統消費紅紅火火

  說到春節,購買年貨是每家必備項目,正所謂,“衣錦還鄉不如年貨滿筐”。年貨,寄托著對親人的深切掛念,也是彼此對新年的殷切期盼。年貨,是人們過春節的重要符號。為保證節日期間商品供應,我市東方百貨、中商百貨、金城大廈、萬達廣場等各大商家精心組織了貨源,有禮盒、糖果、水果、酒水、蔬菜、鮮肉,還有對聯、燈籠等,采購的人擠滿了商場。

  “瓜子、花生、糖果是過年必備的零食,孩子喜歡,擺在家里也喜慶。”正在挑選糖果的市民劉女士說。超市內,擁擠的采購人群和堆滿商品的購物車,讓人感受到了荊城市民生活的富裕,同時也體會到濃濃的年味。

  一年只一次團圓飯、年夜飯,這頓飯通常是家中最重要的一頓飯。很多荊城市民為了方便,年夜飯都選擇在酒樓飯店里吃,也因此各大飯店出現了年夜飯一桌難求的現象。

  記者在走訪中了解到,春節前兩個月我市很多酒店就已經開始接受顧客預訂年夜飯了,春節前一周,部分酒店只剩大堂座位可訂。“今年武漢的表妹回荊和我們一起團年,我想著人多在家里忙不過來,就囑咐老公到酒店訂一桌年夜飯,沒想到老公預訂了幾天才勉強在掇刀的一個酒店訂到了大堂的座位。現在市民的觀念都變了,年夜飯預訂太火爆了,明年得早點訂。”市民王女士介紹。

  據市商務局監測數據顯示,除夕至正月初六,東方百貨、金城大廈、中商百貨、星球商業中心、中百倉儲和荊門賓館實現銷售額4050萬元。

  新興消費看點紛呈

  隨著互聯網技術的發展,網上購物給人們生活帶來了極大便利。春節假期,各大電商平臺堅持春節不打烊,讓消費者在節日期間也能享受到便捷的網購服務。京東大數據顯示,春節期間銷售額同比增長42.74%左右,智能手機、中高端家電、家居產品、時尚服飾等商品熱銷。天貓數據顯示,網購半成品年夜飯已經成為江浙滬包郵區90后年輕消費者的新選擇,天貓半成品菜同比增長1683%。

  休閑旅游、觀影觀展等體驗式消費越來越受歡迎。我市春節假日旅游市場紅紅火火,截至2月10日,全市春節小長假共接待游客95.79萬人次。世界文化遺產明顯陵大年三十、正月初一免費對游客開放,兩天接待游客近6萬人次。象山風景區龍泉公園正月初一接待游客2.8萬人次。昕泰休閑采摘園、丁家沖草莓采摘園及城郊周邊草莓采摘園紛紛開園,春節前三天平均每天銷售額達到3000元。除了本市內短途游,今年不少市民選擇出境旅游感受過年之樂。市民黃鵬一家春節期間去了悉尼、布里斯班、凱恩斯等城市,利用假期全家人一起感受了異國他鄉的魅力。

  如今,過年看電影,已成為很多市民春節的“必選項目”。春節假期,全國有超過1.1億人次到電影院觀影,全國電影票房超過50億元,荊城各大電影院也是火爆異常,叫座電影《流浪地球》更是成為多數荊城市民春節期間茶余飯后的熱門談資。

  智能家電受到消費者青睞。隨著消費者對品質產品的追求、亞健康群體的不斷增加以及健康意識的普及,智能化家電逐漸走入尋常百姓家。今年春節各大賣場的智能高清電視機、掃地機器人、洗碗機、洗干一體機等家電成為眾多荊城市民的購物之選。(記者 袁敏)

責任編輯:李旭萍
關鍵詞: 傳統 年味 消費
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